Opticians and eye specialists are focussing on next year’s big show in the industry at the ExCeL. 

Registrations go live this week for 100% Optical, Britain’s largest annual optical exhibition that is free to wander round from March 1 to 3.

Organised by the Association of Optometrists, it is set to see 11,000 professionals attracted from all over the world to the annual show — optometrists, dispensing opticians, distributors and wholesalers.

“There are some distinct updates and new features for 2025,” show director Marlon Cera-Marle said. “We’re running a reimagined floor plan for independent brands.” 

More than 250 independent eyewear and equipment brands are on display at the tenth anniversary exhibition, which includes workshops, seminars with speakers from the industry, the Love Eyewear awards and even fashion catwalk shows. 

It offers opportunities to network and mingle with the ophthalmology community.

Those interested in the free exhibition can register on the 100percentoptical.com website.